This makes it increasingly difficult for married employees to find the time to fulfill commitments to home, spouse, children, parents, and friends. Nokia. In this article, you will learn about the different factors which cause changes in an organization. Think of times when computers were introduced in the organization and organizations are required to change from bookkeeping to maintaining accounts in computers. For instance, a situation like an abrupt change in people’s lifestyles or new technologies can be a threat to the organization. At present e-commerce is exploding. More "4 Key Forces Affecting Organizational Behavior" Posts /. For example, recently in India government has banned the use of certain types of plastic and because of this policy. In modern times, there are several options available for one product in the market, and people have the freedom to choose from any of the product, and they have become less loyal for brands. Sri Lankan tea is exported to many cities around the globe. It encompasses presenting products on websites and filling the order. OB can contribute to improving organizational performance by showing drat how employees’ attitudes and behavior are associated with customer satisfaction. Thomas Friedman’s book The World Is Flat: A Brief History of the Twenty-First Century makes the point that the Internet has “flattened” the world and created an environment in which there is a more level playing field in terms of access to information. Originally known as Research In Motion (RIM), it developed the BlackBerry brand of interactive pagers, smartphones, and tablets.It transitioned to an enterprise software and services company under Chief Executive Officer John S. Chen. Finally, fewer families have only a single breadwinner. Nokia history spans over 150 years, a company which started out as a paper mill. Companies are required to change their production process with the changes in the needs and aspirations of people. Nokia is valued at roughly seven times what Facebook paid for Instagram, and slightly more than half of Apple Inc.’s latest quarterly net profit. Market changes, and with that, the need for products also changes. Sumudu Sankalpa. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Everyone in the organization faces today is one of permanent temporariness. They want a life as well as a job. The main issue is delegating more power and responsibility to the lower level cadre of employees and assigning more freedom to make choices about their schedules, operations, procedures and the method of solving their work-related problems. Change happens in every organization, and every organization is required to adapt to that change to maintain its position in the market. The singular reason given for these frightening times – the increasing danger of disruptive change. Either you are too confident of your products like Apple, or you are required to cut cost according to your competitors in order to stay in the market. For example, a few years ago mobile companies were producing mobile phones with keypad, but when touch screen mobile phones were introduced in the market, the value of keypad phones reduced drastically, and companies were required to change in their production process and start producing touch screen phones rather than producing touch screen phones. The operations of many organizations have changed as they are needed to make changes in the plastic. Lynda is a Professor of Management Practice at London Business School where she directs the program ‘ Human Resource Strategy in Transforming Companies’ – considered the world’s leading program on human resources. A majority of college and university students say that attaining a balance between personal life and work is a primary career goal. So, workers need to continually update their knowledge and skills to perform new job requirements. BlackBerry Limited provides intelligent security software and services to enterprises and governments around the world. Organizational change has been defined as the process of migration from a current situation to a desired future state (Mack, Nelson, & Quick, 1998). Management is required to change in the business structure to adapt to new technologies or in order to enhance the productivity of the organization. Social change is also a crucial factor which causes a change in an organization. Another internal factor which causes a change in an organization is the change in the business structure. A common example that everyone is aware of is the success story of Apple company. It is a dramatic change in the way a company relates to its customers. Unless employees and executives are equipped to possess the required skills to adapt to those changes, the targeted goals cannot be achieved in time. Nokia celebrated over a decade of market leadership in the telecommunications and hand held cellular phone industry and as recently as 2013 Nokia shifted its full attention towards network technologies conducting an organizational change at a grand scale. Like I have mentioned at the beginning of the article is that change is inevitable. He took the company in his hands when it is at its lowest and take it to the peak of success. Let's stay in touch :), Your email address will not be published. Today’s successful organizations must foster innovation and be proficient in the art of change; otherwise, they will become candidates for extinction in due course of time and vanished from their field of business. Executives of Multinational corporations are very mobile and move from one subsidiary to another more frequently. Employees are increasingly complaining that the line between work and non-work time has become blurred, creating personal conflict and stress. The actual jobs that workers perform are in a permanent state of flux. We will be using Nokia case study to analyze the organization failure and the needs for changes. Her elective on the Future of Work is one of the school’s most popular and in 2016 she received the school’s ‘Excellence in Teaching’ award. For example, the demands of people living in an urban area will be different from the demands of people living in rural areas. Following unethical practices have become a common practice such as successful executives who use insider information for personal financial gain, employees in competitor businesses participating in massive cover-ups of defective products, etc. Corporate culture is also one of the term used by the above author to define working in an organization. Organizational Behavior An Evidence-Based Approach. Apple is considered a leader of smartphones company, and it has been known for introducing the most innovative products in the market. Japanese cars are being sold in different parts of the globe. Competitive innovation has been seen in the present times in smartphones companies. In this process, the marketing and selling of goods and services are being carried out over the Internet. 37 Full PDFs related to this paper. The case study is used to analyse the organizational design and how it can be managed by the employees. 10 Ways To Be Confident, The Perpetual Transition Management Framework Explained, Business Risk: Definition, Types, Importance and How to Minimize it, Organizational Conflict: Definition, Types and Advantages, Change Agent – Definition, Types, Skills And Examples, The Theory of Bureaucratic Management by Max Weber, 17 Excellent Phone Interview Tips to get Hired by HR. 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